You might not think much about packaging, but this is something that I spend a lot of time on. Especially when it comes to watches. Think about the watch box. It’s a thing of beauty for a luxury watch. The box is heavy and lined and plush and usually made of some type of teak wood, possibly with a shine or a supple grained leather. The watch box usually has a hinged opening, although sometimes there is a latch and then once you get inside, there your timepiece is, sitting around a pillow that is nestled deep within the plushness of satin or suede and well protected from the elements.
And, who doesn’t love that the inner watch box comes with an outer watch box that is made of the thickest cardboard, and when you open the top, the front flap usually falls open so the main box can slide right out. It’s so luxurious and Jonathan’s Watch Buyer wants to buy your watch box.Details